by Brenda Greenwell | Oct 23, 2013 | General Topics
Last week, we attended the Remodeling Show in Chicago. We carefully prepared for the event, which you can read more about here. As a team, we wanted to get the most out of our attendance—not just in dollar value, but in cultivating the relationships that we work on...
by Brenda Greenwell | Oct 17, 2013 | General Topics
We’re at the Remodeling Show in Chicago this week. There’s been a lot of internal debate over the value of attending or exhibiting at a trade show, and we haven’t reached any conclusions. They’re expensive—that’s just reality. Months ago, when we started strategizing...
by Christopher Liechty | Sep 27, 2013 | General Topics, Home Improvement
When I was studying for my MBA, my favorite courses were in economics. On the first day of one class, the professor wandered in with a stack of newspapers. Each paper contained an article that he’d selected for the sole purpose of reading aloud and then demolishing...
by Brenda Greenwell | Sep 23, 2013 | General Topics
Nobody looks forward to spending excessive time, money, and energy on online visibility, least of all me. There has to be a simple, introductory way to reach customers—and there IS! It’s not a huge secret that the way to reach people on the local level has changed....
by Brenda Greenwell | Sep 22, 2013 | General Topics
This is the first of a 4-part series on how to use introductory marketing analytics, specifically through Google Analytics (FREE!!!!!). While there are numerous benefits of measuring inbound marketing, try and focus on what’s working and what’s not, and how to...
by Brenda Greenwell | Sep 21, 2013 | General Topics
It seems like everyone has a blog today. So why did we decide to be part of the background noise of the Internet? We built our blog because we want to engage, educate, and entertain our current and future contractor customers. We want to provide content of use and...
