by Brenda Greenwell | Feb 25, 2014 | General Topics
Finding your niche in a vast home improvement market is easier said than done. It requires experience above all else to determine what you do best—better than the rest of the competition. Once you have a solid understanding of your specialty in your market, consider...
by Brenda Greenwell | Jan 17, 2014 | General Topics, Home Improvement
One of my favorite elements of the Medallion Bank work culture is the concept of “constructive tension”. Constructive tension is about designing the organizational structure in order to regularly have employees pulling against each other. At first blush, this sounds...
by Brenda Greenwell | Jan 14, 2014 | General Topics
The future of business is social. Like it or not, Google has become your new business card. Online marketing and social media provide an opportunity that may vary from your current business plan, which can be uncomfortable. While it’s difficult to get started with a...
by Brenda Greenwell | Jan 6, 2014 | General Topics
I’m always late to the party, it seems. In this case, my tardiness has given me extra time to think of how to frame these thoughts. You see, a business and economics blogger for Slate has become a public advocate for dishonesty. He has invented a fake child...
by Brenda Greenwell | Dec 26, 2013 | General Topics
“Social Media is a waste of time.” Too many of us still question the value of social media. It takes too much time, effort, manpower, etc. that you don’t have. You don’t use it in your personal life, so why would you for your business? It’s fleeting, a fad, and won’t...
by Brenda Greenwell | Dec 20, 2013 | General Topics
For the vast majority of us, our marketplace is packed with others who do (theoretically) the same thing as you. So—how are you different? What makes you distinct from the business down the street? Quickly and confidently answering those questions is a difficult task....
